White and Salt is passionate about creating strong brands that communicate powerful messages using a clean and timeless approach. When done correctly, a well designed and smart brand will reach target markets, convert higher sales, and build customer trust. White and Salt is not only dedicated to the design process but the preliminary research and marketing strategy as well. This will give you an edge in the marketplace and help you stand out among competitors.
Jenna is the owner and designer behind White and Salt. Most days you can find her in jeans and a grey tee with a cup of coffee sitting close by. She lives in San Diego, CA with her husband and golden retriever pup but loves servicing clients wordwide. Jenna graduated from Point Loma Nazarene University with a BA in graphic design and advertising and a minor in business. While in college and after graduating, she immersed herself in the world of branding and immediately discovered a passion for it.
Working with White and Salt, you can expect an authentic and genuine partnership. One that will not only elevate your business but also grow with your company in years to come.
Ready to get started? Get in touch here.
There is a misconception that branding and logo are synomonous and that couldn’t be further from the truth. A logo, while a great business asset, does not have the capability to communicate a business’ message the way a full brand does. A brand is the complete message and strong brand allows that message to be communicated in a compelling and visual way. Branding sets the standard for the entire client experience, builds trust between business and customer, and sets companies apart in saturated markets. Passionate businesses deserve passionate customers and it is my true belief that branding is a tool to attract target markets that will love what you’re putting out.