$30K Studio Shift
A free workshop that teaches you how to build a studio that can hold higher-level revenue without working more hours
You’re not failing. You’re just maxed out at the level that used to work.
Your work is good, clients are coming in, and on paper it looks like everything’s working but it still feels like you’re carrying the entire business on your back. You’re still responsible for all the design work, client management, marketing and everything else in between. And every quiet week still sends you spiraling into what if this all stops?
You’re proud of how far you’ve come, but deep down you know this isn’t sustainable. You’ve built something good but you know it can be great, now it’s time to make it lighter, clearer, and scalable.
You’ve built a studio you’re proud of but it’s still being held together by you. You know how to book clients and your work speaks for itself. You’re at the point where you are wanting to scale but you’re still feeling held back. Nothing is on fire, but everything falls on you and you’re feeling the weight of it.
You’re still...
→ Running every project from start to finish, answering client emails on weekends and manually posting to IG when you suddenly realize it’s been too long
→ Tracking timelines (which looks more like keeping track of them in your head or in your notes app), crafting proposals, communicating with clients (trying your very best to keep all the details straight), managing scopes (constantly deciding what to let slide vs what’s worth the anxiety of fighting with the client for more money for) and executing most all deliverables on top of all of this
→ Jumping between design, admin, marketing, and strategy like a ping pong ball all throughout your day, despite your commitment to time block or set aside “admin only days”
→ Wondering if this version of success is really “it” for you, not knowing how to get out of it or what to change to get to the next level
Deep down though, you know that you didn’t build this business to stay chained to your desk and if you’re being really honest, you don’t love the design execution and production work as much as you used to. You’re ready for the next level where you get to step into the creative director role, bring in $20K months and have a business that feels clearer, expansive and scalable.
This isn’t just about more clients anymore. It’s about leveling up into the creative company you envisioned. The one that feels like true freedom, confidence, support and creativity.
What has really happened, without you realizing, is that you have graduated on in your business. You are fully ready for agency-level and to be a creative director. You have outgrown the designer hustle and are feeling the effects of the solopreneur ceiling.
But what got you “here”, isn’t the same strategy that will get you “there”. You don’t need another “how to” course to half-finish. You need real training and support on the nuances of what it takes to grow a creative company:
✔ Clear guidance on how to scale beyond yourself so you can finally step into the creative director role
✔ Strategic positioning, marketing, structure, pricing and sales support tailored to your studio and built to bring in consistent $10K+ projects
✔ Real mentorship from someone who’s done what you want to do who will help you see what you’re too close to and help you step fully into the creative director mindset you’ve been wanting
Design Business Mastermind is the only container built specifically for designers that evolves you from solo level to studio level, helping you build the kind of business that’s organized, profitable, and spacious enough for you to really sink in and enjoy it.
Design Business Mastermind
A 4-month, high-touch mastermind for the designer who can feel the next level and is ready to build the structure to hold it. For the designer who is ready to lead, not just deliver. And for the designer who is ready to not be chained to their desk in order to make money anymore. This is the beginning of your next chapter.
You’ve already proven you can get clients, deliver incredible work, and create results. Now, it’s about building the kind of creative business that takes things to the next level.
You started your business for creative, financial, and emotional freedom. Then somewhere along the way, that freedom got buried under client work, admin, and the pressure to keep up.
This is where that changes and you get to take it all back.
Inside Design Business Mastermind, we’ll refine what’s working, release what’s weighing you down, and rebuild the parts of your business that have kept you stuck in worker-bee mode.
You’ll step into the version of your studio that finally feels fully aligned, sustainable, and scalable.
This isn’t fluff or recycled frameworks. It’s layered strategy and mindset work that transforms your business from reactive to refined, both behind the scenes and in how you show up as a leader.
You will learn to…
Sell to higher caliber clients with confidence
– Position your offer suite to call in consistent $10K–$30K+ projects
– Understand your margins, pricing, packages and numbers on a deeper level then price higher for value, not deliverables
– Lead sales conversations with calm, authority, and clarity
Reposition your studio for the next level
– Build a brand that matches the quality of your work and calls in your fullest potential
– Elevate your marketing and visibility so premium clients find you naturally
– Reposition your studio so you are seen as a creative agency rather than a boutique solo-run studio where clients expect you to do all the work
Step into Leadership and Hiring a Team
– Reframe how you lead, hire, and scale so others want to work for you
– Let go of the “do-it-all” identity and step into being a creative director and confident leader
– Learn how to grow a team that amplifies your vision, not drains it
Learn Agency-Level Brand Strategy
– Deliver agency level brand strategy that helps you raise your rates beyond $15K and sharpens your voice
– Lead client conversations with insight and confidence
– Become known for your thinking, not just your visuals
Fast forward to a few months from now and you’ll have the structure, clarity, and confidence to grow beyond the solo-worker ceiling and into a studio that runs with ease, scale, and support.
You’ll stop questioning if you can “handle more,” because you’ll have the systems, strategy, and self-trust to do it well. You’ll feel clear in your pricing, proud of your positioning, and at peace knowing your business can expand without burning you out.
This is about reclaiming what you imagined when you first started: Freedom, flexibility and creativity that feels good.
Introducing The Holding Framework™
The proven operating system I teach to help studio owners hold bigger clients, bigger income, and bigger capacity — without it all resting on you.
If you’ve been feeling like you’re right there — the leads are coming in, the desire to take on bigger projects is so real, your studio has momentum — but your life (and nervous system) can’t keep holding it…
That’s the sign you’ve outgrown the structure that got you here.
That’s why inside the Brand Designer Mastermind, we implement The Holding Framework™ — my proprietary methodology for studio owners who are ready to evolve from being the engine behind everything… to becoming the leader of a business that can actually hold the next level.
Because growth isn’t just about getting bigger projects. It’s about building the capacity to receive them consistently, confidently, and sustainably.
Inside the Holding Framework™, we focus on:
CEO Lens (Founder Hold) - decision-making, leadership, and identity shift
Revenue Rhythm (Marketing Hold) - offers, value-based pricing, selling, consistency, and profitability
Magnetic Studio (Brand + Process Hold) - positioning, demand, and premium authority
What’s included in the Mastermind?
You’ll get access to both self-paced course content and 4 months of bi-weekly group coaching that addresses all the nuances of your own business and personal questions.
(13+ hours of high-impact trainings you can return to anytime covering everything from agency level systems, processes, brand strategy, marketing that brings in $20K opportunities, and more!
✔️ Full access to the mastermind course library
✔️ 4 months of live, bi-weekly group coaching calls
This is where your questions about your specific agency and situations get addressed, where you have direct access to Jenna and where the course content is brought to life through real life examples and applications. No more hypotheticals or having to figure it out alone.
✔️ Direct access to Jenna for agency-specific guidance
Together we can tackle pricing, team building, systems, client expectations and structure for your specific studio, goals and intentions. You have unlimited, direct access to Jenna’s brain in Slack.
✔️ Templates, tools, and SOPs from White and Salt
Get an inside look on White and Salt’s working systems and processes and download the templates we use daily in my agency (includes a 45+ page brand strategy template, client questionnaire, proposal template, creative direction template, SOP’s, call scrips, real sales call examples, and more!)
✔️ Private Slack community
For a community of like-minded individuals and ongoing implementation support between calls. You also get access to our Alumni Slack channel for continued support after your mastermind experience has come to an end.
Here is what other designers (who are like you) have accomplished inside the Mastermind. $20K bookings, $18K months, hiring team members…the only difference between you and them was their choice to go for it.
Investment
The Brand Designer Mastermind is $4,000 USD. $3,500 USD
Payment plans available.
Your investment includes:
4 months of bi-weekly coaching + implementation support with Jenna
Forever access to all course trainings and materials
Agency level templates, scripts, and tools you can reuse for years (the same ones we use to book $30K projects)
Community access + feedback inside Slack
White & Salt “Creative Juices” merch bundle (yes — the hat is included)
