Brand Discovery
Design Execution
Website Strategy
Website Design


1. Brand Discovery

After you decide to move forward, the process starts off with a brainstorm call and detailed client questionnaire. After the questionnaire is completed, we will set up a time for our brand strategy meeting over coffee (if you’re local to Carlsbad) or phone call to go over the answers and outline your target market, competition, and branding buzz words. This will also be our opportunity to talk about your business goals and objectives and how our process can help meet those. After the meeting, I will take a couple of days to put together a mood board to show visually the plan moving forward for your brand visual language.


2. Design Execution

Once the brand discovery process is approved, it is time to move to the actual design and creation of your new brand. Using the brand strategy as a reference point, I will start with your main logo. You will receive 4 different initial options for us to work from and we will make revisions based on your feedback until a main logo is approved and finalized. From there, I will create the rest of your brand visual language including an alternative logo, brand mark, color palette, typography recommendations, sub marks, various design elements, and custom patterns/textures (when applicable). It will all be presented to you on one cohesive brand board and we will make revisions until perfected. Lastly, I will apply your new branding to 2 collateral items of your choosing.


3. Website Strategy / Wireframe

If you choose to move forward with a website, we will continue the design process by scheduling another strategy call to discuss your website. Together, we will organize your information and photos so it effectively communicates and converts new business. After the phone call, I will take a few days to concept a website wireframe that will show you the proposed structure of your new site.


4. Website Design

Once the strategy and wireframe are approved and you have passed along all of your websites final content (photos and copy) I will begin the actual design and layout of your website. I will start with the homepage, gaining approval before moving to the other pages. After the desktop version of the site is revised and approved, I will optimize the site for mobile and implement basic SEO. I will also schedule a final call to walk you through a step by step tutorial on how to edit and operate the backend of your new site.


5. Launch

As your project nears the end, we will select a launch day together. Upon final payment, I will send you an organized Dropbox folder with all of the final files needed to fully utilize your new brand visual language. Time to pop the bubbly and celebrate!!