We are a creative studio specializing in thoughtfully minimal, timeless design solutions for forward-thinking brands.

Capabilities

  • Brand strategy as a service is the cornerstone of White and Salt’s expertise. We understand that a successful brand goes beyond just a logo or a catchy tagline; it's about creating a unique identity that resonates with your target audience. Our team leverages market research, consumer insights, and creativity to craft a brand strategy that defines your purpose, values, and positioning in the market. We develop a roadmap that guides every aspect of your brand, from design and messaging to customer experience. We help businesses build a strong, lasting, and authentic brand that sets them apart in a competitive landscape, ensuring they connect with their audience on a meaningful level.

  • Brand identity is the visual essence of your business, and White and Salt specializes in creating compelling and cohesive brand identities. We understand that a powerful brand identity is not just about creating a logo and choosing colors; it's about building a visual language that communicates your brand's personality, values, and story. We collaborate with you to develop a brand identity that is distinctive and memorable. From logo design and typography to color palettes and photography, we create a brand identity that conveys your unique story and attracts your target audience like a magnet.

  • We understand that your website is often the first point of contact with potential customers, and it needs to make a lasting impression. We work closely with you to craft a website that not only looks visually stunning but also functions seamlessly. We prioritize user experience and responsive design to ensure that your site engages and retains visitors.

  • Packaging design is a crucial element of your brand, and we specialize in creating beautiful and functional packaging solutions. We collaborate with you to design packaging solutions that not only stand out on the shelf and look amazing online but also tells a compelling story. From material selection to graphics and labeling, we ensure that your packaging reflects your brand's identity and values.