White and Salt is a woman-owned creative studio specializing in strategy, branding and website design. We are a tight knit team that goes above and beyond for our clients and each other. We are great at building early-stage companies and accelerating later-stage brands.

A black-and-white line drawing of a person skiing downhill, with trees on either side.

Through our 10 years as an agency, we have become known for our well-oiled, efficient design process, our heart for collaboration and our signature deep level strategy which is 3 fold;

1. Catch the Bug

Before we ever design anything, we get fully immersed in your world. We want to drink the same water you’re drinking, see your vision through your eyes, and become true superfans of what you’re building. When we catch the bug, every idea and suggestion we make feels like a natural enhancement of your brand, not a departure.

2. Map the Gap

Once we’re aligned with your vision, we look at the bigger picture. We dig into your audience, your competitors, and the cultural landscape to see where your brand naturally fits—and more importantly, where it can stand out. This gives you a clear path forward so you’re not chasing trends but leading the conversation in your space.

3. Design the Movement

With vision and strategy aligned, we bring it to life through design. The goal is an identity that looks, feels, and acts like culture. It’s bold but still usable, iconic yet practical for your team to work with. From packaging and digital design to in-person brand moments, we don’t just design visuals—we create a world people want to be part of.

Five women working together in a cozy wooden room, with one seated at a table with a laptop, two standing, one looking at a phone, and one sitting at the table, in front of a wall with photos and mood boards, and a large hanging light fixture above.

This approach has landed our clients in major publications including Vogue, The Washington Post, Forbes, InStyle, People, TODAY, and more!

And has also resulted in business building opportunities such as;

- Increased social media following (as much as 200% within 2 years)
- Increased website traffic (as much as 224% in 1 month)
- Increased revenue (as much as 300% growth in 2 years)
- Significant increase in the number of aligned clients inquiring and booking (reported within 1 month)
- Expansion from online shop to brick and mortar storefront in NYC
- And more!