We’re a strategy-first brand and marketing agency partnering with wellness, beauty, and fashion brands. We expand what you’ve built into a brand world with depth, direction, and lifestyle around it.
As a full-service brand and marketing agency, we lead with world-building strategy to uncover the magic beneath the visuals - shaping brands and campaigns with clarity, edge, and the kind of presence people obsess over.
Our Work
Our signature three-step process uncovers your secret sauce and reveals the world around your product. White and Salt brand and marketing agency asks the right questions, spots the invisible threads, and brings the “aha” - blending strategy and bold design to create storytelling that shifts everything.
Forta Beauty
Art Direction
Brand Identity
Packaging
Mantra
Art Direction
Brand Strategy
Brand Identity
Copywriting
Art Direction
Brand Identity
Packaging
Call Me
Road13
Naming
Brand Strategy
Copywriting
Brand Identity
Shopify Design and Development
Social Media Design
Packaging
Art Direction
Brand Strategy
Brand Identity
Packaging
Website Design
Website Development
Musely
Art Direction
Brand Strategy
Brand Identity
Packaging
Website Design
Copywriting
Wavy Daze
Full-Service Branding Agency
From the first strategy session to the product on the shelf, we bring every part of your brand under one roof, built by one connected team for beauty, wellness, and fashion brands.
Our proven signature process has helped clients generate millions in new revenue and earn features in esteemed publications - the kind of momentum only a full-service creative agency can build with strategy, story, marketing and design working as one.
FREQUENTLY ASKED QUESTIONS
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Large agencies often split strategy, design, and production across separate teams. At a boutique agency, the people who shape your brand strategy are the same ones designing your identity and packaging. That means fewer handoffs, faster decisions, and a brand that feels cohesive. You also work directly with the founders rather than an account manager.
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A full-service branding agency handles every part of building a brand under one roof. At White and Salt, that includes brand strategy, naming, brand identity design, packaging design, copywriting, and Shopify or Squarespace website design. Because one team carries the work from start to finish, every touchpoint tells the same story.
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Either works. Many clients come to us as a full-service branding agency for a complete launch or rebrand. Others need one piece, such as a brand strategy, a new identity, or packaging for a new product line. We’ll recommend the right scope after learning where your brand is today.
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Both. We work as a strategy-first branding agency and a creative design studio in one team. The strategy defines what your brand stands for, and the studio side turns it into identity, packaging, art direction, and digital design. This combination is why our work looks distinctive and holds up as the brand grows.
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Yes. White and Salt is a women-owned branding agency based in San Diego. Our founders built the studio around close partnerships with founders in beauty, wellness, and fashion, many of whom are building brands for women themselves. Meet the team.
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We partner with funded startups and established brands in beauty, wellness, fashion, and lifestyle. Past clients include Forta Beauty, Musely, Mantra, Wavy Daze, and Road13. Whether you’re launching a first product or repositioning a growing business, our boutique team builds the brand world around it.
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No. White and Salt is a creative design studio based in San Diego, and we work with brands across the US and internationally. Most projects run remotely with the same close collaboration as in-person work, and local clients are welcome to meet at the studio.