Dani Ragel came to us at the very start of her business—one woman with a vision and a clear understanding of the power of brand. As an executive coach, she knew the industry was crowded, but also knew that with the right positioning and identity, she could stand out to high-level corporate clients while resonating with the women she most wanted to serve. The challenge: create a brand presence strong enough to compete with established names, yet approachable and personal enough to reflect her values.

We partnered with Dani through a full design intensive, building out her brand identity, creative direction for a photoshoot, and a custom website. Together, these elements worked to establish not just a look, but a confident presence: bold enough to sit at the table with companies like Netflix, yet warm and human enough to inspire trust in individual coaching clients.

Visually, her brand leaned into modern minimalism with a strong, editorial edge—refined typography, intentional color, and a digital experience that positioned her as a thought leader from day one. Every touchpoint was designed to feel seamless, credible, and distinctly hers.

The result was a launch-ready brand that immediately set her apart:

• A visual identity that elevated her above the sea of coaches competing for corporate contracts

• A brand photoshoot that captured her authority and relatability in equal measure

• A website experience that reinforced trust, clarity, and readiness for large-scale partnerships

Dani now leads with the confidence of a founder who built her business on solid ground—a brand that reflects both her ambition and her impact, setting her up for the kind of partnerships and growth she envisioned from the very beginning.