You’re not stuck making less because of your skill, you’re stuck because your structure keeps stealing all your profit.
You’re working nonstop, raising your rates and staying booked but are still left wondering why it never adds up.
Most designers feel stuck growing their business because they’re trying to fix it with more effort, not better structure.
It feels like you’re constantly adjusting by introducing new offers, new prices, and new marketing to get higher paying clients, just hoping something will finally click. On the outside, you sound and look confident but on the inside, you’re questioning everything. Is my work actually good enough? Should I learn more? Charge more? Niche more?
You pour hours into every project, overdelivering to make clients happy in hopes that it will attract “better” clients next time, but the full payoff never ends up panning out. You raise your rates, turn clients away to “hold your worth,” then panic when inquiries slow down. You scroll, compare, and wonder how everyone else seems to be doing it right.
It feels like you’re always evolving, but never arriving.
Here’s the good news, friend, it doesn’t have to stay this way. When your business is structured for profit instead of perfection, everything changes. You stop questioning if you’re doing enough and finally see your effort turn into more income instead of continued exhaustion.
If you’re here, it’s because you’ve already built something good. Your work is solid and you have a strong reputation but the way you are running your business is stunting you.
You’re booked, but you’re burning out. You’re making money, but not keeping enough of it. You’ve created demand, but it’s not with enough clients that have the type of budget you want to work with.
Deep down, you know the answer isn’t about working harder or doing more because you’ve tried that already. You are literally doing and trying it all right now. So where do you go from here?
I’m imagining my past self sitting across from me as I say this to you – you have arrived at the next stage, friend, the stage where you don’t have to do more to make more. You’ve done the hard work to get here. You’ve proven your talent, your drive, and your incredible ability to make things happen even when it shouldn’t have worked. But this next chapter isn’t about holding it all together on sheer effort anymore.
What if you…
✔ Stopped chasing “the next level” and started living it by finally working less, earning more, and feeling comfortable in what you’ve built
✔ Woke up to a calendar that finally had space for you to think, create, and breathe, without your revenue dipping
✔ Delivered some of your best work in less time, and watched clients fall more in love with it because of the clarity behind it
✔ Knew exactly what to charge, how to structure it, and when to take on work so your income felt predictable, not pressured
✔ Confidently charged $4k for one day of focused, valuable work
The truth is, most designers stay stuck in the messy middle because they’re trying to build a bigger business on a broken model.
→ They keep raising rates without addressing the lack of margin underneath.
→ They think doing better work will make them more money, when it actually just takes more time.
→ They believe the only way to grow is by working harder even though the real shift happens when you work smarter.
Most designers are laser focused on wanting to make more money. You want to raise your rates, land bigger clients, keep your current process and have consistent $10k projects in the books. But more often than not, that thinking is what keeps you stuck in the same loop because making more isn’t the same as keeping more.
Profitability is what you’ve been chasing without realizing it.
It’s the moment your business starts giving back as much as you’ve been putting in. It’s clarity in your calendar, more money that you get to keep, and freedom to design without the panic of what’s next.
That’s exactly what the Design Business Accelerator teaches you: a structure that finally lets your time, pricing, and process work together to support your next level.
And the way we do that? Design Intensives. Not the oversimplified versions you’ve seen floating around, but the real framework I invented before intensives were ever even a thing. The nuanced process that helps designers deliver their best work in days instead of weeks, without sacrificing any quality or income.
Because intensives aren’t about adding another service to your menu, they’re about building smarter foundations that make the bigger business you’re working so hard to build, actually possible.
Design Business Accelerator (previously named Design Intensive Master Training) is the only profit-focused course built specifically for designers, created by the designer who invented the Brand Intensive model in the first place.
Inside, you’ll learn how to rebuild your design process for profit and margin using the same proven framework that transformed my own studio from constant, misguided effort to consistent five-figure months that come in easily.
No more guessing at it and no more generic “charge more” advice. Just clear, practical structure that finally lets your income and your effort line up.
This isn’t another course full of surface-level systems or templates.
The WAS Method™ is at the foundation of everything I teach and is the exact approach that helped me get out of the messy middle and into the thriving studio you see today.
It’s what turns design intensives from a quick-service idea into a real business shift that will help you scale long term and allow you to step into the creative leader you know you’re meant to be. It’s the system that shows you why your numbers haven’t been working so you’ll leave as a more empowered and confident business owner.
The WAS Method ™
Worth: We start by rebuilding trust in your business. You’ll finally understand what your time is actually worth by learning how to calculate your profit and price based on data, not guesses or industry standards. No more people-pleasing through over delivering or wondering if your prices are too high or too low.
Alignment: Then we realign your offers, pricing, and process to reflect the kind of business (and life) you actually want. You’ll adopt a model that supports your energy, your goals, and the clients who value your work most.
Strategy: Finally, we implement. You’ll learn the full structure of how to sell, deliver, and refine design intensives the right way, with built-in systems that create consistent income, happy clients, and space to grow.
Here are the results designers just like you have experienced inside the Accelerator (previously named DIMT)
3
3 intensives booked after watching just 3 modules of Accelerator course content
5
Growing her team from just her to a team of 5
$6K
Booked $6K in one week with just one client
$20K
Doubled her personal income and increased monthly revenue to $20K
Inside the Accelerator, you’ll learn…
Intro to Design Intensives, Mindset Hurdles & Calculating Profit
We’ll start by redefining what profitability actually means and how to measure it. You’ll learn how to calculate your real hourly profit (not just revenue) so you can finally see where your money is going and how to make more of it stay. We’ll also unpack the mindset shifts needed to move from freelancer to studio owner and dissolve the fears that have kept you stuck in overwork.
This is where you learn how to confidently sell and onboard design intensives that book easily and deliver smoothly. You’ll master my exact sales script so you always know what to say to position intensives as premium, not “fast and cheap.” You’ll also receive done-for-you templates, including:
-Proposal template
-Client questionnaire
-Canned onboarding emails
Discovery Call, Selling, and Onboarding
You’ll learn how to create a condensed yet powerful brand strategy process that gives clients clarity without overwhelming either of you. We’ll cover how to conduct discovery efficiently, craft moodboards that the guide direction not just vibes, and infuse brand strategy into the process naturally.
You’ll get:
-Brand strategy flow for intensives
-Moodboard template
-Brand concept presentation template
Brand Strategy for Intensives
This is where you learn to actually do the work efficiently, calmly, and at a level that still blows your clients away. I’ll walk you through my exact day-of process, from scheduling and communication to live revision calls that keep things moving (without chaos).
You’ll learn how to work in broad, strategic strokes rather than getting lost in details so you deliver your strongest work faster than you thought possible.
Design Execution Day
Using Intensives to Grow Your Studio
Once your intensive offer is running smoothly, we’ll expand it into a full business model that supports your next level of growth. You’ll learn how to position intensives alongside your full-scope offers so they complement (not cannibalize) each other — complete with my positioning script to use on calls.
You’ll also learn how to reinvest your time and profit strategically to build a studio that scales beyond you.
Includes:
-Positioning script for full-scope vs. intensive offers
-Brand guidelines template
Plus, you’ll get access to:
-All templates and scripts mentioned above (customizable and client-ready)
-Lifetime access and all future updates
-Live monthly Q+A support calls
-The Accelerator Community group to receive support whenever you need it
What if the intensive model doesn't align with the way I approach my design process?
You’re not alone, that’s exactly what I thought too.
When I first heard about day rates, I wrote them off. I was so proud of how in-depth my process was and I knew I needed time and space for the ideas to come to me. Underneath it all, I believed the time I spent made my work valuable. I cared deeply about the creative exploration, the strategy decks, the revisions, the details…all of it. I couldn’t imagine how something that took me weeks or even months could be done in a day.
But I kept staying stuck and when I finally had had enough, I looked at it honestly and I realized that all that extra time wasn’t always what moved the needle for my clients. It was a process that catered to me, not them. What they really needed was clarity, confidence, and a brand they could start using now. And to be real, the process actually wasn’t working all that well for me either because I wasn’t getting paid enough for it.
That’s when I stopped trying to squeeze my old process into less time and started rethinking how I worked altogether.
Because intensives aren’t about rushing your current process or cutting corners. They’re about focusing on what actually creates results for clients and thinking like a studio owner, not a freelancer. It’s not about designing fast and cramming it all in, it’s about being more efficient and systematic for lower budget projects so that you can have space to raise your rates on your full projects. You don’t have to get rid of your more spacious process all together, but your business can’t afford for you to keep going on like you have been.
The Accelerator shows you exactly how to do this. To simplify without sacrificing, to refine without losing depth, and to finally build a process that serves both you and your clients better.
Who is the Accelerator (previously named DIMT) for?
Designers who are booked, but burnt out You’ve proven you can get clients but you’re running out of time, energy, and capacity. You want to make more money without constantly doing more.
Studio owners ready to run their business like a business You’ve built something solid but you’re still in the weeds of every project. You’re ready for structure, clarity, and systems that finally support you back.
Designers tired of hitting the same income ceiling You’ve raised your rates, improved your work, and done “everything right,” but you’re still not seeing your profit grow. You’re ready for a model that finally changes that.
Are you a designer who is still struggling to get clients? Check out Design Business Jumpstarter first.
Are you a designer who is already enrolled in Design Intensive Master Training (DIMT)? This is the same exact course, it just got a new name! You already have access to everything inside the Accelerator with your same login for DIMT.
Meet Jenna
Hi, I’m Jenna, founder and creative director of White & Salt, a creative agency based in San Diego that I started 10 years ago.
Unlike most educators in this space, I didn’t leave client work to start coaching. White & Salt is still a working agency which means everything I teach inside the Accelerator is built from systems, strategies, and structures that are actively used in a real studio every day. Over the last few years, we’ve scaled to a half–million–dollar agency with a team of seven, working with founders in the beauty, wellness, and fashion space. We book $30K+ projects right alongside $4K design intensives every month.
But what I’m most proud of is that I don’t work around the clock to do it. I get to pick my 3 kids up from school, have dinner with my family, and still love what I do.
I’ve also worked with hundreds of design clients who are growing studios of their own. We work together to not just make more money, but build businesses that feel good, stay sustainable, and leave room for life, creativity, and growth.
Everything I teach inside the Design Business Accelerator comes straight from how we operate inside White & Salt today — real strategies, real numbers, and the working intensive structure that made it all possible.
Black Friday Sale!
One payment of $997
REGULAR PRICE $1499
Instant access to all 32 videos
Proposal template, moodboard prep work template, brand guidelines template, call scripts, and more!
Guidelines on how to price and raise your rates immediately
Access to private FB community group and monthly coaching call with Jenna
Lifetime access to the course (including future course updates)
Pay over time
Three Monthly Payments of $600
Pay for the course over 3 months
Instant access to all 32 videos
Proposal template, moodboard prep work template, brand guidelines template, call scripts, and more!
Guidelines on how to price and raise your rates immediately
Access to private FB community group and monthly coaching call with Jenna
Lifetime access to the course (including future course updates)
FAQ
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I recently changed this course’s name from Design Intensive Master Training (known as DIMT) to Design Business Accelerator because the course had outgrown its original name. When I first created the course, intensives were new the scene and the focus was on the process. Now, almost 4 years later, only focusing on the process was limiting in what this course actually does for a design business. Adding intensives, in the way I teach it, truly accelerates your business forward and is a necessary middle step for someone to go from starting their business to actually scaling it. Chalking it up to a “nice to have” service option to add to your package options wasn’t cutting it any longer. The name Accelerator speaks to the way this course in particular teaches business owners how to drastically increase their profits, change their mindset, and think about the design process in a more expansive way.
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No. If you have already purchased DIMT in the past, do not enroll again in the Accelerator. You will receive access to the same Teachable you are already in.
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This course is for designers looking to accelerate their design business from beginner stages to having the option to scale if they choose to. If you are a freelancer interested in shifting to being seen as a design business, this would be a great course for you! If you are at the very beginning stages of trying to establish a client base, Design Business Jumpstarter might be something to take a look at!
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The course is pre-recorded so it's all self-paced. It is very "binge-able." Some people binge, finish it in a day or 2 then start implementing and booking intensives that same week! Others would rather take it slow and watch a little at a time, if you did that, it would take about a week to finish.
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A design intensive is a type of project structure or process. It takes the process of a full rebrand or website design and "intensifies" it into about 2 hours of prep work and one day of design work. Clients love it because they get exactly what they need really quickly and in a budget they are comfortable with. You love it because the client relationships are fast (no drawn out timelines), your profit margin is often larger than even your larger, full projects and they are easy to book out since the timeline is so predictable. You also get to book clients you might usually turn away due to budget without compromising your income.
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The concept of intensives is very transferrable to other industries and services however, this course was really designed for other designers. It is taught from that point of view and all of the resources, templates and examples are for a designer's process.
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Yes! The class is pre-recorded so you can watch it whenever works best for you! I recommend bingeing it in a few days so you can implement and see a return quickly.
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The way I teach pricing is that you want ALL of your projects to be equally profitable so for you, it won't matter if someone books your intensive vs your full because even though the dollar amount on the full might be larger, your actual profit is about the same.
Intensives and full projects are also just very different and they serve different purposes even though some of the deliverables are the same. I have clients choose full, more expensive projects over intensives all the time. It is all about how you explain it and position them next to each other so it is clear to the client what the benefits and differences are of both.
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Since you gain access to all of the material instantly, I do not offer any refunds.
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Yes! We have had many designers from all over the world take DIMT and see success from it!
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Once you purchase, you will receive access to all the materials instantly! And once you’re in, you’re in forever. You’ll have lifetime access to the course materials and to the yearly course update as well ( I re-record the entire course every year to ensure you always have the most up to date info and continue pivoting with the market like we do at WAS). You also get lifetime access to the private FB group so you always have access to me and others for support and questions.
