You didn’t build a studio just to feel like a freelancer with more responsibilities.
Your work is good, the clients are coming in, and on paper it looks like everything’s working but it still feels like you’re carrying the entire business on your back. You’re still responsible for all the design work, client management, marketing and everything else in between. And every quiet week still sends you spiraling into what if this all stops?
You’re proud of how far you’ve come, but deep down you know this isn’t sustainable. You’ve built something great, now it’s time to make it lighter, clearer, and scalable.
You’ve built a business you are proud of. You consistently book clients and your work speaks for itself. You’re at the point where you are wanting to scale but you’re still feeling held back. Nothing is on fire, but everything falls on you and you’re feeling the weight of it.
You’re still:
→ Running every project from start to finish, answering client emails on weekends and manually posting to IG when you suddenly realize it’s been too long
→ Tracking timelines (which looks more like keeping track of them in your head or in your notes app), crafting proposals, communicating with clients (trying your very best to keep all the details straight), managing scopes (constantly deciding what to let slide vs what’s worth the anxiety of fighting with the client for more money for) and executing most all deliverables on top of all of this
→ Jumping between design, admin, marketing, and strategy like a ping pong ball all throughout your day, despite your commitment to time block or set aside “admin only days”
→ Wondering if this version of success is really “it” for you, not knowing how to get out of it
Deep down though, you know that you didn’t build this business to stay chained to your desk and if you’re being really honest, you don’t love the design execution and production work as much as you used to. You’re ready for the next level where you get to step into the creative director role and the real business ownership position that feels clearer, expansive and scalable.
This isn’t just about more clients anymore. It’s about leveling up into the creative company you envisioned. The one that feels like freedom, confidence, support and creativity.
What has really happened, without you realizing, is that you have 100% graduated on in your business. You are fully ready for agency-level and to be a creative director. You have outgrown the designer hustle and are feeling the effects of the solopreneur ceiling.
But what got you here to this point, isn’t the same strategy that will get you there. You don’t need another “how to” course to half-finish. You need real support on the nuances of what it takes to grow a creative company:
✔ Clear guidance on how to scale beyond yourself so you can finally step into the creative director role
✔ Strategic positioning, marketing, structure, pricing and sales support tailored to your studio
✔ Real mentorship from someone who’s done what you want to do who will help you see what you’re too close to and help you step fully into the creative director role you’ve been wanting
Design Business Mastermind evolves you from designer to creative director, helping you build the kind of business that’s organized, profitable, and spacious enough for you to really sink in and enjoy it.
Design Business Mastermind
A 6-month, high-touch mastermind for the designer who is ready to pop the lid off on the potential they can feel is right there. For the designer who is ready to lead, not just deliver. And for the designer who is ready to not be chained to their desk in order to make money anymore. This is the beginning of your next chapter.
You’ve already proven you can get clients, deliver incredible work, and create results. Now, it’s about building the kind of creative business that takes things up a few notches.
You started your business for creative, financial, and emotional freedom. Then somewhere along the way, that freedom got buried under client work, admin, and the pressure to keep up.
This is where that changes and you get to take it all back.
Inside Design Business Mastermind, we’ll refine what’s working, release what’s weighing you down, and rebuild the parts of your business that have kept you stuck in worker-bee mode.
You’ll step into the version of your studio that finally feels fully aligned, sustainable, and scalable.
This isn’t fluff or recycled frameworks. It’s layered strategy and mindset work that transforms your business from reactive to refined, both behind the scenes and in how you show up as a leader.
You will learn to…
Sell to higher caliber clients with confidence
– Position your offer suite to call in consistent $10K–$30K+ projects
– Understand your margins, pricing, packages and numbers on a deeper level then price higher for value, not deliverables
– Lead sales conversations with calm, authority, and clarity
Reposition your studio for the next level
– Build a brand that matches the quality of your work and calls in your fullest potential
– Elevate your marketing and visibility so premium clients find you naturally
– Reposition your studio so you are seen as a creative agency rather than a boutique solo-run studio where clients expect you to do all the work
Step into Leadership and Hiring a Team
– Reframe how you lead, hire, and scale so others want to work for you
– Let go of the “do-it-all” identity and step into being a creative director and confident leader
– Learn how to grow a team that amplifies your vision, not drains it
Learn Agency-Level Brand Strategy
– Deliver agency level brand strategy that helps you raise your rates and sharpens your voice
– Lead client conversations with insight and confidence
– Become known for your thinking, not just your visuals
Fast forward to a few months from now and you’ll have the structure, clarity, and confidence to grow beyond the 1-3 person studio ceiling and into an agency that runs with ease, scale, and support.
You’ll stop questioning if you can “handle more,” because you’ll have the systems, strategy, and self-trust to do it well. You’ll feel clear in your pricing, proud of your positioning, and at peace knowing your business can expand without burning you out.
This is about reclaiming what you imagined when you first started: Freedom, flexibility and creativity that feels good.
Every White & Salt program, including the Mastermind, is built on the same foundation: the WAS Method™.
It’s the framework that ties everything together and the reason my students get such lasting and dramatic results.
Most programs only focus on strategy and systems. They’ll tell you what to do, but not why and certainly not how to make it feel right for you.
The WAS Method™ is different. It’s a lens we bring everything through that blends heart, structure, and strategic execution so you can build a business that’s both profitable and personal — one that actually fits you.
The WAS Method ™
Worth: We build your business from a place that feels deeply you, honoring how you work, create, and lead. This is what keeps you regulated, inspired, and connected to your business instead of resentful or burnt out. It’s your “why,” and it’s what creates that inner sensation of a new lesson or coaching moment “clicking into place.” This is what makes the content actually stick with you so it creates lasting, meaningful change.
Alignment: Once you’re rooted, everything you build including your offers, systems, and operations can finally align with the type of founder you are and how you’re designed to work. Alignment is where clarity starts to take shape. It’s where your structure and systems begin to support you instead of stretch you thin. This is how your business starts to feel calm, clear, and congruent, the outside finally reflecting the inside.
Strategy: Strategy is where everything comes to life. It’s how we take what feels right and turn it into what works. This is where you learn to communicate your value, lead with confidence, and create results on purpose. Every strategy we implement is built on the foundation of your worth and alignment which is why it actually works, and why it keeps working long after the program ends.
What’s included in the Mastermind?
You’ll get access to both self-paced course content that supports you in the background and 6 months of group coaching that addresses the nuances of your own business being fully addressed.
(13+ hours of high-impact trainings you can return to anytime covering everything from agency level systems, processes, brand strategy, marketing that brings in $20K opportunities, and more!
✔️ Full access to the mastermind course library
✔️ 6 months of live, bi-weekly group coaching calls
This is where your questions about your specific agency and situations get addressed, where you have direct access to Jenna and where the course content is brought to life through real life examples and applications. No more hypotheticals or having to figure it out alone.
✔️ Direct access to Jenna for agency-specific guidance
Together we can tackle pricing, team building, systems, client expectations and structure for your specific studio, goals and intentions.
✔️ Templates, tools, and SOPs from White and Salt
Get an inside look on White and Salt’s working systems and processes and download the templates we use daily in my agency (includes a 45+ page brand strategy template, call scrips, sales call recordings, and more!)
✔️ Private Slack community
For community and ongoing implementation support between calls
Here is what other designers like you have accomplished inside the mastermind
