Indyx, a trailblazing fashion app, envisioned a future where your closet becomes an organized treasure trove, and instead of constantly feeling the need to shop for more, you can enjoy and wear what you already own. We had the pleasure of steering the complete transformation of Indyx, from brand strategy to brand identity and website design.

Inspired by the idea of indexing, we incorporated thoughtful details that seamlessly tied back to the brand name. The rounded edges reminiscent of filing folders, the tabs that mimic a filing system, and the aesthetic appeal of an organized closet all found their place in our design.

The logo, with its rounded edges, is a visual representation of the brand's promise – fashion made easy and approachable. These rounded edges extend throughout custom icons, creating a cohesive and visually appealing user experience.

The goal was to elevate the app to attract not only their target demographic but also investors who believed in the vision of a fashion revolution. With our support, Indyx is now poised to make a mark in the fashion industry, offering a stylish solution that seamlessly blends fashion and technology.

Since working with us, Indyx has been successful in launching their 2.0 version of their app, which fully upleveled their whole business experience. They have also grown their following from a few thousand to over 20K on Instagram and have been featured in The New York Times and The Guardian. Their app boasts a 4.7 star rating with over 800 reviews.