Aerial view of a golf course with two sand bunkers, green grass, and trees casting long shadows.
White neon sign spelling out "Mountains" against a black background.

Mantra

“Play with Purpose.”

OVERVIEW

Mantra came to us with early traction—and a clear opportunity. Their patented signature collar and fresh take on golf attire had won over a loyal community, but their branding hadn’t caught up. A DIY Canva logo, pared-back website, and generic black-and-white identity didn’t reflect their bold perspective on a legacy sport or their plans to expand into women’s apparel.

The challenge: evolve Mantra’s look and feel into something as unique as their product—confident, colorful, and ready to stand out—while staying true to what had already been working.

We partnered with the Mantra team to build a dynamic brand strategy that wove together their many narratives: travel and exploration, community, and their reimagining of golf culture. The result was a brand that felt unapologetically theirs—not a departure, but a bold step into what they had already created.

Visually, we infused the identity with vibrant color, distinctive typography, and packaging that demanded attention, balancing edge with approachability. The new system was built to scale—supporting the men’s line that had gained traction while carving space for a women’s line that would expand the brand’s reach.

Since launch, the impact has been immediate:

  • Women’s Instagram community grew to 8K+ followers within months

  • Branded activations debuted at their first in-person golf event

  • Presence at tradeshows positioned them alongside Malbon, Fore All, and Callaway—garnering recognition from PGA Tour

  • Attended cornerstone events like the U.S. Open with a clear, elevated presence

  • Brought the brand narrative to life through golf trips and travel experiences aligned with their strategy

Mantra now stands with the clarity and confidence to lead with its distinct voice—building community, redefining golf culture, and charting a bold course for growth.

Brand Strategy
Brand Messaging
Positioning
Tagline
Brand Identity Design
Custom Logo Font
Illustration
Iconography

SERVICES

A split image featuring a scenic mountain landscape with a golf course on the left and a woman in a blue golf outfit on the right. The word 'Mantra' is written on a stitched fabric label in the center.
Outdoor display ads on a sidewalk featuring various images of people and activities, including a man playing golf, with the words "Play With Purpose" and "Mantra" on the screens.
A black chair with a chrome frame against a concrete wall, with a green tote bag hanging from the chair's backrest.
Light blue baseball cap with the word "Mantra" embroidered in black on the front, placed on a wooden stool against a plain gray background.
A smiling woman with light brown hair wearing a white shirt with small blue floral patterns, gold hoop earrings, and a dark collar, standing outdoors with trees and a cloudy sky in the background.
A brown cardboard box with a shipping label and green tape, branded with 'Mantra' in black cursive on the front, placed on a green surface.
A woman in black walking past a storefront window with the sign 'Mantra' and the slogan 'Play With Purpose'. The window reflects trees, a parking lot, and people inside the store. There is a bench outside the store.
Inside a cardboard box with green patterned tissue paper and a light blue sticker with black handwritten initials 'ML'.
A webpage displaying a white Catalyst Polo shirt and a close-up of its collar, with three images below showing a man on a golf course, the golf course landscape, and a person walking on the sand trap.
A white bottle with green text that reads 'Maternity' is lying among beige fabric or clothing.
Green tag with abstract line pattern and the word 'adventure' written in white script, tied to a rope against a black background.
Three golf balls on a green near a hole with a flagstick, a duck icon added in the bottom right corner.
Two men playing golf on a green, with a flag, surrounded by sand traps and desert-like landscape, and mountains in the background.
Close-up of a light blue sweatshirt with the embroidered signature 'Matteo' on the lower left side.
Two Polaroid photos placed over a golf course landscape with mountains and trees in the background.
Three pages from a sustainability report: the first features a man playing golf on a grassy field with trees and hills in the background, titled 'Sustainability Report 2024'; the second has a close-up of bamboo stalks with text about connecting people to nature; the third shows a page with material information including progress bars and pie charts.