Musely came to us at a pivotal moment. Their prescription skincare platform had gained traction—but the brand hadn’t kept pace with its rapidly evolving audience. The challenge: reimagine a telehealth brand that balances clinical credibility with warmth, while visually evolving from bright and bubbly into something more grounded, mature, and enduring.

We partnered closely with the Musely team to develop a full brand evolution—one that brings together science, care, and approachability in equal measure.

Inspired by the ease of modern farmhouse interiors, we introduced a visual language rooted in clean lines, tactile materials, and natural tones. Clinical, but never cold. Warm, without being overly feminine. The new brand identity reflects a sense of home—safe, trustworthy, and modern—mirroring the experience of receiving expert care without ever leaving your house.

On the website and across packaging, we refined the user experience to feel effortless and informed, building trust at every touchpoint.

The rebrand launched to measurable momentum:

• 10% increase in add-to-cart

• 10% increase in user dwell time

• 15% increase in email click-through-rate

• Surge in interest from editors, press, and prospective investors

• Consistent praise from current users and stakeholders

But more than metrics, Musely’s rebrand served its deeper purpose: aligning the external brand with the integrity of its offering and the diversity of its growing customer base.

“The White & Salt team were incredibly instrumental in the early brainstorming stages of our rebrand all the way through to completion... We are so proud to present our brand to the world, as it feels so much more like a reflection of our brand ethos and our community.” — The Musely Team

Musely now stands with greater clarity and confidence—ready to meet patients where they are and carry the brand into its next chapter.