When Keldreca came to us, her brand—then Flow Wellness—was rooted in deep personal transformation but lacked the clarity and cohesion to grow with her ambitions. What she needed was not just a new look, but a new language.

We renamed the brand Rivawell, a word that feels both grounded and fluid—like a river carving its own path. The name evokes intuition, vitality, and the idea that healing is not linear, but always moving forward.

From there, we crafted a full brand strategy that honored her integrative approach to wellness—one that balances Western medical expertise with holistic, trauma-informed care. We positioned Rivawell as the go-to for high-performing women seeking personalized, mental and physical healing rooted in both science and soul.

The identity system brings that duality to life: editorial meets organic, minimal meets warm. Visuals are confident and clear, with intentional softness woven in—mirroring the balance her clients crave.

Online, we rebuilt her site to reflect the clarity and professionalism behind her services. We structured her offerings into an intuitive journey and infused every page with messaging that empowers, educates, and builds trust.

Today, Rivawell is showing up with presence, booking high-touch sessions, and expanding into digital products with a clear roadmap to scale.

What started as a one-woman wellness practice is now a fully-realized brand ready to meet its next chapter—with calm, confidence, and flow.