You have this unshakeable feeling that your design business should be doing more. You just can't figure out how.
Imagine waking up and not immediately doing a mental calculation of whether or not you’re going to be okay this month. Imagine finishing a project and feeling proud instead of relieved. Taking two weeks off and trusting that nothing will unravel while you're gone. Getting a slow week and knowing exactly what to do with it instead of panicking. Imagine building something that doesn't require you to hold it all together yourself.
That's what settled in feels like.
Not a revenue number you're white-knuckling toward. A steadiness inside your business that doesn't disappear when things get hard.
And the crazy part…when you're actually settled in, the revenue, better clients and consistency follows. Not because you chased them harder, but because a business that's built to hold more naturally starts calling all of that in. The $20K projects don't feel like a stretch anymore. They come in as a byproduct of how you’re operating your studio.
Most designers spend years chasing the revenue directly and wondering why it keeps slipping through their fingers. This series is about building the thing that makes it stay.
Here’s the deal. You've taken the courses. Sat through the masterclasses. Bought the templates. And have stored away countless education posts in your “saved” folder to come back to later on Instagram. And some of it helped, a little. You learned something new, maybe got a bit more organized which made you feel more “official and legit.”
But none of it really moved the needle like you thought it would.
You're still the one answering emails on weekends. Still letting clients drag out timelines for months on end. Still quoting $4K for projects that should be $15K to accommodate the clients budget. And still watching other designers — designers you know you're just as good as, some you're even better than — land clients who would never even look twice at your inquiry form. And the most frustrating part is you can't figure out what they have that you don't.
So you circle back to marketing. Because that has to be it, right? If you could just crack the marketing, THEN you'd attract better clients with bigger budgets and finally get what you're actually worth and have the freedom you’re craving.
Here's what nobody has told you yet though: it's not the marketing.
The designers charging $20K aren't just better at Instagram. They didn't stumble into the right network. They're not more talented than you.
Something is structurally different about how they're running their business and until that changes, better marketing just brings more of the same clients to a business that isn't built to hold the ones you actually want.
That's what Settled In is about.
Three episodes. Everything changes.
Settled In is a free 3-part private podcast series that gets to the root of what's actually keeping your business from catching up to your talent. Not another framework to add to the pile. Not more things to try. The actual structural shift that changes everything else.
All three episodes drop at once. Binge them on a walk or pace yourself through the week. Either way, by the time you finish Episode 3 you'll understand your business differently than you did before you pressed play.
Episode 1 - You Already Know You're Capable of More
You're making money. You're delivering good work. So why does it still feel like you're white-knuckling every month? This episode names the real reason capable designers stay stuck — and it has nothing to do with how hard you're working.
Episode 2 - Why Working Harder Isn't the Answer
You've already tried the obvious fixes. This episode breaks down exactly where your specific ceiling lives — and why solving the wrong problem keeps everything feeling stuck no matter what you do.
Episode 3 - What Settled In Actually Looks Like
What your business looks and feels like when the real shift happens. The mornings that start slow because you're not white-knuckling the month. The projects that feel contained instead of endless. The sales calls you get off feeling steady regardless of the outcome. And the path to actually getting there.
Here’s the exciting news though…
If you’ve been reading this, nodding along, you are right where you need to be!
In this free workshop, I will walk you through what actually has to change before the next level becomes possible and why trying to figure it out on your own is what keeps so many talented designers looping at the same level.
This isn’t a highlight reel or a list of tactics and hacks.
It’s a clear, grounded look at how businesses evolve as projects get bigger and what needs to shift before the work does so it all finally clicks into place.
By the end of the workshop, you’ll have:
01
A clear understanding of why $10K months are achievable solo but hard to grow past
02
Clarity around what’s actually limiting your growth right now (it’s probably not what you think it is)
03
A framework for how businesses need to evolve as projects move from $5K–$10K to $30K+
You’ll stop wondering if you’re missing some secret and if you “should” be further along.
You’ll finally be able to see the path forward in a way that feels doable, not overwhelming.
What makes this different?
✔️ Most resources focus on fixing one piece at a time. A new offer, a better pitch or a stronger process. And while those things matter, they don’t work in isolation at this stage. In this workshop, we’ll look at your business as a whole and how your offers, operations, support, and role inside the business all need to evolve together for the next level to come to fruition.
✔️ Taught by a real agency owner who has been in the exact same spot of you. I started my business in 2015 and have been through all the stages of second guessing myself, quitting, restarting, finding clients, raising prices and muscling my way through scaling a team. I haven’t given up my agency for coaching either. WAS is still a thriving, active agency where I use everything I teach on a daily basis.
✔️ You get to learn my signature framework that teaches you not how to do it all but how to hold it all in a way that feels expansive and good to your nervous system so the change actually sticks in a sustainable way.
✔️ This isn’t about learning something new or adding more to your plate, it is about evolving what you are already gifted at and what you have already built so you’re able to reach the next level naturally, without you trying harder or doing more.
✔️ You’ll get to see an inside look into a real $30K project. This isn’t theory or made up, you get a transparent glimpse into what it actually feels like to book projects at this level.
“I know I’m capable of more.”
“I just don’t know how to get there from here.”
“I’m sick of pushing on my own.”
This workshop was made for you.
If you’re reading this and thinking…
Now that I have you excited, let’s get you signed up!
When:
January 28th, 2026 @
9:30am PST / 12:30pm EST
Where:
Live on Zoom!
(Yes, there will be a replay sent afterwards for those who can’t make it live)
Cost:
Free, baby!