Summerset Social came to us with an unusual story. Founder Milan had built a thriving agency almost entirely off referrals—without showing up on social media herself. Scrappy and visionary, she’d grown beyond social media management into a full creative studio, offering high-touch brand photoshoots and content creation for clients, with opportunities already extending to celebrity-level brands. But her online presence wasn’t keeping pace.

The challenge: translate the reputation and impact Milan had built behind the scenes into a digital brand that communicated her studio’s full scope. Her website positioned her as a photographer alone, leaving prospective clients confused about the depth and breadth of what she really offered.

We began with deep strategy work—listening closely to Milan’s vision, uncovering the essence of what Summerset truly represented, and building messaging that captured it all with clarity. What emerged was a brand narrative not tied to the obvious “summer” cues, but one that reflected her bigger ambition: creating immersive, world-building brand experiences that are bold, elevated, and future-facing.

The identity system followed suit, marrying creative edge with refinement. It honored where Summerset had come from while creating room for where it’s headed: expanding opportunities, building community, and championing safe, inspiring spaces for creativity to flourish.

Since launch, the refreshed brand has positioned Summerset Social as far more than a social media agency. It now stands as a creative studio with the clarity, credibility, and resonance to attract the caliber of clients—and the future opportunities—that Milan had envisioned all along.