Wavy Daze came to us with a clear vision and contagious energy. From the very first discovery call, co-founder Noah told us, “I know you’re the right fit. Whatever it takes, I’m all in on you.” That passion set the tone for the project—a dream partnership from the start.

The challenge: create a beverage brand that wasn’t just a drink, but a cultural staple. Something you’d spot at a festival or beach hangout and instantly associate with high vibes, good times, and community. Miami-inspired, bold, and fun—but done in a way that felt authentic rather than theme-y.

We began with a deep dive into their vision, asking the “why” behind every choice. What emerged was more than a geographic influence; it was about energy. Wavy Dayz didn’t want to simply be present at the party—they wanted to bring the party. To own the high-vibe, unforgettable-moment lane.

From there, we built a brand strategy anchored in authenticity. The voice was crafted to feel effortless, energetic, and fun—never forced. The visual language drew from 70s/80s beach culture, but with a modern spin that transported without parody. Most importantly, we rethought the product’s competitive positioning. Instead of leaning on bright colors that blended into a crowded shelf, we elevated the can design with bold, mouthwatering imagery that showcased flavor first—backed by messaging that promised a crisp, lightly fruity, dynamic drinking experience without the alcohol.

The results have already been powerful:

• Pre-launch community of 2.5K+ engaged Instagram followers

• Brand activations like custom newspapers sparking curiosity worldwide

• A strong visual identity that sets Wavy Daze apart from competitors on-shelf and in culture

• Buzz building through pre-launch promos, establishing the brand as more than a drink—it’s an experience

Wavy Daze now enters the market with clarity, energy, and an identity as bold as the product itself—ready to carve out its place as the drink you bring when the vibe matters most.