Shopify Design & Development

We build the store your brand deserves.

White and Salt is a Shopify design and development agency for beauty, wellness, fashion, and lifestyle brands ready to sell like they mean it.

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Forta Beauty
Musely
Mantra
Wavy Daze
Rivawell

Great Brand. Store Still Catching Up

Maybe the brand is there – but the store doesn’t show it.

Maybe the business has grown – but the site hasn’t kept up.

Or maybe everything works, but nothing feels distinctly yours.

That’s where design begins.

More Than A Storefront. A Reason To Buy.

Shopify design is the experience behind every sale.

We translate your brand into a shopping experience that feels considered, intuitive, and unmistakably yours – then build it on Shopify so it’s fast, flexible, and easy to grow.

Not a template with your logo on it.

A store that moves the brand forward.

As a Shopify design agency, we believe the strongest stores are built from the brand out, so every page, product, and checkout step feels like part of the same world.

Built For Brands In Motion.

As a Shopify development agency, we tend to meet clients at one of four moments:

Launching a new store

You have the product, the brand, and the ambition. Now you need a store that sells it.

Ready for a redesign

Your brand has evolved. Your current store no longer reflects where you’re going.

Migrating to Shopify

Your platform is holding you back. It’s time to move to something built to scale.

Looking to convert

Traffic is coming in. We help turn visitors into customers who keep coming back.

Build Your Shopify Store

Our Shopify Process

01 – Catch The Bug

We get inside the brand.

Through discovery, conversation, and a close look at your products, customers, and current store, we uncover what the experience needs to do.

02 – Map The Gap

We design the experience only you can own.

We study your audience, category, and competition, then design every page, product layout, and path to purchase around how your customers actually shop.

03 – Build The Movement

We turn the design into a living store.

Design becomes code. Code becomes a store. The store becomes a brand world your team can run and your audience can shop.

Turn Your Brand Into A Store

The Store Is Where It All Comes Together.

The right Shopify build brings everything together:

Identity. Packaging. Product. Copy. Content. Campaigns. Customer experience.

It's ecommerce design in the truest sense. Every page becomes part of the same story.

Every detail points back to the same reason to buy. Looking good was never the bar.

Our work often extends into ongoing Shopify support. Every new launch, collection, and campaign keeps building in the same direction over time.

Why White And Salt

Looking for a Shopify design agency that treats brand and build as one continuous process? We're built that way from the beginning.

Founders often know how their brand should feel before they know how it should sell.
We listen closely, study the customer, and turn that vision into a store that’s clear, compelling, and easy to buy from.
The same close-knit team that shapes the identity and packaging designs and develops the store.
You work with an integrated team of designers and developers who understand the brand from the inside out.
Modern without chasing trends. Fast without feeling generic. Distinctive because every decision has a reason.

Make Your Store Impossible to Ignore

Let’s Build What People Remember.

Your brand already has a story, a point of view, and a world around it.

Let’s give it a place to shop.

For funded startups and established beauty, wellness, fashion, and lifestyle brands. We work as a Shopify design and development partner for teams who've outgrown a theme tweak and need the whole store rebuilt around the brand.

For Inquiries

FREQUENTLY ASKED QUESTIONS

A Shopify design agency plans, designs, and builds online stores on Shopify. We shape the shopping experience around your brand, from homepage and product pages to navigation and checkout, then develop it so it’s fast, flexible, and easy to manage.
Every project is shaped around the business, but may include discovery, site mapping, UX and UI design, custom theme development, product and collection pages, app integrations, content migration, and launch support. Our Shopify services are designed to give your team a store it can confidently run.
We design and develop custom Shopify themes built around your brand. Where it makes sense, we can start from a premium theme and customize it to fit your budget and timeline. Either way, the design and development happen in the same room.
Yes. Shopify design and development can be a focused engagement, or part of a larger strategy, identity, packaging, or copywriting project.
Yes. Our Shopify services work best with funded startups that have a strong product, a clear brand vision, and the resources to build the store thoughtfully.
No. White and Salt is based in San Diego and works with clients across the US and internationally. If you’re looking for a Shopify agency in San Diego, we’re local.
Timing depends on the scope and complexity of the store. We will recommend a clear timeline after learning more about the business, products, and goals.
Yes. Our strongest engagements connect brand strategy, identity, and packaging with Shopify design and development so every part of the brand feels intentional and cohesive. As an ecommerce design agency, we believe every customer touchpoint should reinforce the same idea.
Yes. We migrate stores from platforms like WooCommerce, Squarespace, BigCommerce, and Wix, moving products, content, and customer data carefully so nothing important gets lost.