White and Salt

Our branding services

Because every client is different, our packages are custom built to fit your unique needs and business goals.
Here is a look into our process so you can get a better idea of what to expect.


1. Discover / Strategize

Since every package is custom built, I like to set up a phone call with every project applicant to go over your business goals and discuss where I can best come in to help. This allows us to both see if we are a right fit and answer any questions that you may have about the process. After you decide to move forward, I will invite you to our client management system and send you instructions on how to complete the client homework. Once that is completed, I will put together a brand strategy that outlines your brand message, buzz words, competitive landscape, target market, moodboard and more. The approved version of this pdf will serve as the foundation of the visual design in the next stage and will keep you on track long after our time together is finished.

2. Design

This is where the fun stuff starts! Using our discoveries from the strategy phase, I will spend time creating the cornerstones of your business’s visual language- the main logo, color palette, and overall creative direction. I will present it to you in a “light brand deck” where you can see it start to come to life. Depending on the project, there may be 1-2 creative concepts presented (I create multiple concepts and only present the strongest ones) From there, we will refine, revise and continue designing out the secondary design elements (alternate logo, custom pattern, brand marks, etc.) After everything is approved and perfected, I will flush your new brand language through the rest of the pieces including your selected collateral pieces and website.

3. Launch

The main event we have been working towards. We put in the hours and now its time to share with the world! I will send you your final files in all the formats you could ever need via a Dropbox link. You will download them to your computer for safe keeping along with your brand guidelines pdf that tells you all you need to know about implementing your new branding into future applications. At this point, you are feeling excited to share what we have created together, confident in gaining more ideal customers that are aligned with your business goals, and empowered to kick your business up a knotch using your thoughtful new brand strategy and brand visual language. YAY and congratulations on the launch!


Brand investment starts at $3,000


Services Offered

Brand Visual Language

Brand strategy, creative direction, logo creation, alternative logo, brand mark, social media logo, color palette, typography recommendations (web and print), custom patterns, branded design elements, brand guidelines pdf

Collateral Material Design

Packaging, business cards, business stationary, lookbooks, client welcome package, pricing guidelines, social media templates, email marketing templates, thank you cards, environmental design, signage, menu design, apparel design…possibilities are endless here!

Website Design

full site design, site maps, website layout strategy and wireframes. we love recommending squarespace to our clients but also offer wordpress, shopify, and custom websites. although most of our websites start with a template or theme, we always customize using html/css code to make them perfect!

A La Carte

we have a la carte services available to ensure a truly customized and cohesive brand experience for your customers. *please note that a la carte services are only available for our branding clients.



Ready to work together?

Please fill out our client application and I will be in touch with more details soon!
I can’t wait to get started!