veryvery white logo

VeryVery


“Only the very very best for your baby.”

OVERVIEW

Very Very joined forces with White and Salt in their pursuit of a strategic, custom brand identity, with the clear goal of achieving rapid growth. As part of Mechanism, a venture capitalist group known for guiding founders towards profitability and success, Very Very sought a branding solution that would optimize their timeline while maintaining top-notch quality.

The founder of Very Very came with a moving brand story, and our mission was to weave this mission into their brand identity. We envisioned a brand that radiated creativity, whimsy, and positivity. To bring this vision to life, we incorporated custom illustration throughout the brand visuals, starting with a hand-drawn word mark. The Very Very brand stands as a testament to the power of innovation, collaboration, and storytelling in the world of startup success.

Brand Strategy
Brand Identity Design
Custom Illustration
Packaging Design

SERVICES


Pack of Veryvery soft premium diapers with green accents, placed on a beige quilted armchair
Baby standing beside a parent while wearing a patterned diaper and beige waffle-knit top
Black-and-white photo of a baby wearing a patterned diaper while a caregiver fastens it during a diaper change
Large outdoor billboard on a building advertising Veryvery diapers
Parent holding a baby wearing a patterned diaper and soft green pants, with the diaper visible under a beige shirt
White package of VERY Pure Water Baby Wipes with colorful geometric shapes, shown at an angle on a soft beige background
A woman wearing a beige and blue checkered sweater and frayed jeans is holding a baby in her left arm and carrying a package of “very very” brand diapers in her right hand
Veryvery branded card with yellow geometric shapes
Flat packaging design layout for Veryvery diapers, featuring blue geometric patterns, product details, size icons, care symbols, and barcode on a cream background